Knowledge of Web site
Knowledge of website constructionRecently, Boston Yankee? Group market research company, released a research study reported that in late 2004, in North America, 34%, small businesses have used the Internet to sell their products or services, in addition, the 25% of the business plans by Internet sales in 12 months. United States online sales in 2004 accounted for 4.8% of the GDP, and this number continues to grow. This means that if your company does not pay attention to such an important channel for sales and marketing, you'll miss the opportunity.
as a basic form of network marketing Web site is published on the Internet by many, for people to browse, full pages of text, images and electronic files. Your Web site can do? You can use your website as a selling point, a marketing channel, a tool to establish a corporate image, a branding channel, an information center, a new product promotion centers and so on. When you plan to create a website, you should focus on your online strategy, keep in mind two things: your online goals and your potential visitors.
classification of common corporate website, e-commerce to online sales is to use e-commerce Web site. This site features include:
, detailed product or service information, includes photos, sometimes multi-media, drawings and charts;, shopping cart-so that buyers can select one or more items purchased;, payment portals – allow the buyer to purchase products or services.
most corporate websites belong to this type, which actually just like a traditional corporate brochure. Its objectives could be:
, publicity companies: landmarks and company-related information. For example, a company needs to have a site like this. Web sites often include: company history, news, tasks, notes, introduction and FAQs and other important projects. In this website, images as the text added, of course, can also have a video and FLASH, and so on. Reform Web site management system is really good, advertise products and services: a need to promote itself has just developed a new drug, pharmaceutical companies can build a website to promote its new product. This information for the purpose of site is to enhance the product or service awareness.
, famous brand: a manufacture of products sold through distribution channels-only companies can build a website, intended to provide official information of the products and enhance the brand visibility. It is a supplement company offline branding.
III, corporate portal, known as company portal Web site provides a number of resources or services.
before you start building your website, you should first of all according to your online projects, targeted visitors and resources in developing a plan. You can write a movie storyboard writing your plan. This storyboard is a bit like a flow chart with site elements you need. When you know what you are building a Web site, can only confirm your Web Developer and select the technical scope of the project. This is the Jedi needed! In most cases, as you require different programmers prepare your site may be very different.